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A Change At NPR
Friday, January 14, 2005 By: Juan Paxety
What time is it?
There's been a curious change at NPR - Morning Edition is intentionally breaking one of the rules of radio. The anchors no longer announce the time. "It's eleven minutes after the hour," etc.
Renee Montagne, this morning, said the reason is that they want to give their affiliates, uh, member stations more flexibility in how they give time checks. That sounds like corporate BS to me. What's really going on?
I suspect the local stations are not airing Morning Edition as an integrated whole - they chop it up and intersperse it with local news, thus the time checks may no longer be accurate.
Jeff Jarvis writes frequently about "on demand" TV and the primacy of viewers. Maybe it's coming to radio, too.
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